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Introduction
In order to successfully promote online bingo it's important to understand who
the players are, where they're coming from and ultimately how to convert them
into real players. In most cases, using the same techniques used in the
promotion of casinos and poker rooms will not provide you with satisfactory
results.
In this article I will dispel some of the myths surrounding the bingo player and
will endeavor to provide you with useful information that will help to make you
a successful online bingo affiliate.
The Stereotypical Bingo Player
Traditionally, the typical bingo player has been seen as the old granny who gets
picked up on a Saturday night with all her other granny pals to enjoy a night in
a room packed with smoke puffing bingo players. While this might have been the
case in the past, our research of the online bingo player shows a different
story.
Last year RevenueGiants.com ran a bingo night for affiliates who were, in the
main, casino and poker affiliates. We received many positive comments about how
much fun the night was and certainly no one expected to enjoy playing bingo so
much. As a result of giving bingo a try many of the affiliates who attended have
diversified their portfolio into bingo and are reaping the rewards.
If you have never played bingo, give it a shot. It really is a lot of fun and as
such is attracting a younger, more hip player than most would expect.
The Real Online Bingo Player
Bingo is seen as socially acceptable even though it's technically gambling. From
the point of view of many players it isn't seen as gambling at all but rather as
more of a social gathering online that just happens to have bingo as the
catalyst for a common interest.
Our latest information is telling us that the online bingo player is
predominately female, accounting for 4 in every 5 players with an age range of
between 18 and 40.
While many men frequent bars on their way home from work, it appears that young
female professionals are getting home, logging onto their favorite bingo site
and pouring themselves a glass of wine to spend the evening chatting and playing
with online friends.
You only have to take a look at a sample of our player feedback for one of our
sites to know it's much more than just the bingo:
"...anyhow it is great and I love seeing the roomies enjoying it so
much..."
"...vics is like a family the players are all friendly..."
"...thanksssss vics and rooooomies for all that you dooooo and we together
is what makes this the best site out there!!!!"
"...I have turned alot of my friends into Vics Bingo lovers. Thanks Vics
Bingo."
"I was at ANOTHER site ALMOST as good as Vic's - but THOSE folk were making
NO attempt at warmpth. NONE. It was one of the roomies in the free room who gave
me the encouragement to continue. I'm GLAD I stayed."
As you can see, many bingo players are very loyal and as such you can expect
some players to keep bringing you a steady stream of income for an extended
period of time. For this reason you want to be sure that you're sending your
potential players to bingo sites that have strong community basees that will fit
with the requirements of the online bingo player.
Market Size
"Nearly 3 million people played bingo on Parlay-powered websites in 2005.
The number is a significant 53% increase over 2004."
Parlay Group
As Parlay software makes up an astounding 40% of all online bingo sites it can
be surmised that there are potentially 7.5 Million online bingo players.
Evidence suggests that there is a strong relationship between offline and online
players; with many of our players participating in both forms of the game.
It is estimated that over $24 billion is spent at land-based bingo halls in the
United States every single year. Therefore, it's not difficult to see the
enormous potential in the online version of the game.
What can you expect?
As many of you will know it's not just a simple mater of "Build it and they
will come". Like all successful affiliate marketing there are techniques
that work and others that are a waste of time.
The trick is to utilize your existing success but mould this to the bingo
demographic. As a successful affiliate you will know what has worked by trial
and error and the same will apply to the bingo side of your business.
Questions and Answers
Q. Should I have a dedicated bingo site or add a bingo section to my existing
casino, sportsbook or poker site?
A. There is no hard and fast rule on this one but you will most likely only see
a small amount of cross over between your existing website visitors and those
wanting to play bingo. RevenueGiants.com has successful affiliates that swing
both ways. The general consensus is that if you already have a successful casino
portal, for example, there is no harm in adding a specific bingo section. When
you start a stand-alone bingo site, you can use your well-established sites to
push traffic to it, taking advantage of the SEO work you've done and resulting
page rank.
Q.What signup to real player ratio can I expect?
A. This is a question that is often asked of any type of online gambling
affiliation. The answer will always be the same, in that it will come down to
where you're getting your traffic from and what type of promotions you are
running. As an example if you are promoting "No Deposit Bonuses" you
may see high signups but very few real players. I'm not saying this is wrong; in
fact one of our largest affiliates uses this to great effect as they have the
volumes of traffic required to make this approach a success. My suggestion is to
work hard on your Search Engine Optimization, find a number of niche terms and
build on the ones you have success with.
Q.What is the average deposit of a bingo player?
A. The average single deposit of our players is around $50. Given that the
minimum deposit amount is $25, this seems a little high to some people. Our
marketing team works hard to ensure that we're getting the maximum spend out of
your players. This is done by running promotions such as where the more a player
deposits, the higher their percentage of bonus.
Q.Do bingo players cash out more than a casino player?
A.It is true that more cashouts come from bingo sites than casino sites in terms
of numbers, but these are generally smaller in terms of the dollar amount.
Research has shown that even the smallest of cashouts will result in an
increased sense of loyalty toward a site and no doubt, we've seen players come
back time and time again after a cashout as small as $50.
Q.What is your number one tip for promoting online bingo?
A.Well, I have two. The first is to build your own community. By this I mean
work hard to get your visitors to interact with you and your site. Get their
feedback, collect their email addresses and keep them informed of what's going
on. Remember, Bingo players are loyal and will often look at different sites
before settling down at a particular site to roost.
The second is to find something that works and build on it. If you are just
starting out, do your research into keyword terms. Pick out a niche and build
this until you're getting decent traffic. From there look to get conversions to
real players and if you find a term that produces results build on that term
until you have the search engines saturated with your pages. You've just
cornered that market.
Q.What other games do bingo players play?
A. Given that players can play other games while playing bingo, slots and video
poker are very popular. Research has shown that, in general, bingo players love
slots. If players you send fit into this category, you can expect some big
boosts to your commission payments.
Persist and Win!
You will require persistence to be a successful bingo affiliate but the results
can be very rewarding. It may not be the easiest of target markets to obtain new
real players but with strong player loyalty you will see revenues steadily grow
over time.
Remember a journey of a 1000 miles starts with the first step
http://www.revenuegiants.com
>Author Bio:<
Author: Roo Wright
RevenueGiants.com Affiliate Manager
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